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We speak to Ryan McGill, founder of Two Degrees Creative, about the problem with recycling symbols on food and drinks packaging – and how design can fix it
In the UK, over three-quarters of the population misunderstand what recycling and disposal symbols mean. It’s a staggering statistic, but it’s not difficult to see why people are perplexed. For instance, one well-known drink shows three icons relating to disposal on its can.