This is something nobody wants but eventually gets because of inappropriate structuring of campaigns and a lot of unfavourable odds. 1 – Harness Content Marketing Hence, this will help reposition your product in the changing global market. Moreover, you will …
How to Generate Quality Leads Using YouTube Videos
Transcript: Be sure to add a video transcript and accurate close captions to all your videos since doing so will help your videos rise to the top of search rankings. End screens direct your audience to your landing page, a …

Arab pop music meets 80s video game aesthetics in Moath Bin Hafez’s pixel art creations
As a child Moath’s love of music was sparked by one of his other great loves – video games. “Like many kids from the 80s, I was enthralled by video games,” he says. “I played a lot of Microsoft and …

A traditional “hatching” technique helps Georgette Smith achieve her distinctive sketchy style
If you’re wondering how Georgette achieves her distinctive style, it’s through a process called “hatching”. Using mostly traditional wax and oil pastels, the illustrator layers small lines to create her textured effect, a style which many fans have told her …

The If You Could Jobs weekly: What the four-day week looks like for a creative company
Want to stay on top of your job search? Or keep an ear out for when your dream job arrives on our site? Click here to set up tailored job alerts arriving straight into your inbox so you never miss …

Immy Humes’ new book examines the significance of lone women in photography
Shirley Chisholm, Politician, New York, USA, 1972. Picture credit: Getty Images / Bettmann The Only Woman is published by Phaidon; phaidon.com As the name suggests, the book – published by Phaidon and compiled by American documentary filmmaker Immy Humes – …

Anagram creates a “light and springy” new brand for Aevi
Creative Inspiration To cement its positioning as a payment partner, Anagram was tasked with updating Aevi’s branding – which had previously featured a bendy, only semi-legible wordmark. The studio focused on the ways the platform can set payments free, and …
10 Best SEO Software Tools You Can Use to Optimise Your Website
The Rank Tracker tool is excellent for looking at a site’s performance against competitors. This is a helpful feature, especially if a competitor is doing better than the site owner thinks they should. BrightEdge is a leading digital marketing agency …

Kranus Health branding and visual identity
Embacy team shared a branding, visual identity and web design project for Kranus Health, a medical startup which are rethinking male healthcare holistically and improving treatment options within the healthcare system for patients and doctors. Credits Producer: Asya Iljushechkina Art …