6 Ways to Pursue Your Career as a Content Creator
Make sure you incorporate the trending keywords in your content to increase its chances of getting a higher ranking on search engine page results. Whether you create long-form blog posts, website content, social media captions, …
How To Be An In-Demand Creative Brand Designer
So you’re thinking about starting your own design business but don’t know where to begin? We’ll go through everything you need to get started (including where and how to break into the industry) and share …
What is Brand Salience? + How You Measure It
Your products or services need to be designed to be usable and convenient in the real world. Consistency is vital when designing products. A great example is a company called Ziploc. They made the “Ziploc …
How Product Positioning Grows Brands
Want to learn more about how to position your products for maximum impact? Sign up below for my free newsletter on the topic! Product positioning focuses on what your target audience thinks about your product, …
The Beatles get two new animated music videos, harnessing type and 1300 oil paintings
“I began with the thought that this would simply be John drifting in and out of sleep, flowing between wakefulness and memory and peppered with surreal moments, dipping into the history of The Beatles […],” …
Aesthetic YouTube Banner ideas to inspire your Channel Design
Introduction Consistency also extends to using a consistent logo or icon. Suppose people are linking back to one video from another one. They want to be able to recognize the source through their banner image …
The If You Could Jobs Weekly: A list of resources to help forge creative connections
If You Could is the place to find jobs in the creative industry. It’s a quick and easy way to browse hundreds of roles across the creative industries. Whether you’re just starting out or planning …
Stormzy and Adidas launch #Merky FC, an initiative to increase diversity off the pitch
Adidas and Stormzy have announced their partnership on #Merky FC, a new programme creating off-pitch and leadership opportunities in football for young Black people, such as creative and operations. The programme launches today (3 November) …
l’idiot utile (“the useful idiot”) is a magazine dedicated to the thankless work of creatives
Proving that inspiration really can come from anywhere, Hubert picks out the TikTok trend-inspired shoot, made with designer Diane Gaignoux and the artist Hugo Baud, as a stand-out piece. “The idea was that these flying …