Pop & Pac’s fun and friendly packaging bucks Melbourne’s minimalist coffee scene

Meanwhile, the packaging created for coffee bags centres on the idea of cups of coffee stacking up over the course of a day – nodding to drinkers who rely on multiple cups to get going. In line with the brand, these cups appear in different shapes, sizes and tones when stacked together, a subtle reference once more to the multiplicity of orders.
That’s not to say that the Otherside branding is plain. 3D colour-block forms intersect excitingly with type on the project. Inspired by coffee orders and receipts, typography is organised in printed lines, even occasionally mirrored or distorted to stretch across a portafilter. The attention paid to coffee receipts is a further homage to how diverse orders are and “how skilled a barista must be to create the perfect cup for each customer”, Pop & Pac adds. This also links back to one of Otherside’s core brand aims, to represent everyone’s orders, especially those that don’t “feel part of the ‘accepted norm’”.
Further details include the addition of Favorit from Dinamo, which makes for a simple logotype “with subtleties that made it feel unique”. Pop & Pac lists Bauhaus sensibilities as a point of reference for the project, particularly the aim to combine aesthetics with everyday function.

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