Month: July 2022
A surreal new Spotify campaign is animated by “Gen Z’s most promising artists”
As huge K-pop fans themselves, creative duo and real-life twins Fa & Fon lead the K-pop segment of the campaign, joining forces with kindred creative duo Morbo on the 3D side of the film. For …
New Droga5 Amazon campaign celebrates books’ “invisible magic”
Creative agency Droga5 London has worked with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place of books at the foundation of culture”. In one clip, …
Ultimate Guide to Brand Positioning
Some people will say that Facebook is the best platform for your business. Others will argue that Twitter is the most effective tool for reaching your customers. You must understand where your customers spend their …
the Spectrum — editorial design
For more information make sure to check out Ricardo on Behance. Ricardo Pinto shared an editorial design and book design project for a publication called “the Spectrum”. There is so much to love about the …
The design economy is growing at twice the UK average – but not in diversity
But the safeguarding of this growth is not a current priority, which has implications beyond the design industry. Statistics across the UK show that entries to Design and Technology GCSEs have fallen by 68 per …
Are drinks brands taking minimalism too far?
Creative Insight Newcomer drinks brands, such as Trip or Dash, have launched into the market with minimal designs, while established companies have also reconsidered their cans. This includes San Pellegrino, which prompted discussion earlier this …
How Design Can Be Your Most Valuable Sales Tool
Social media is one of the best platforms to help you interact with your customers. It is the most accessible and affordable way to get a personal touch with your customers. Your customer will judge …
7 Creative Ideas for Custom Packaging to Boost Your Brand
There are two main things to consider here. Firstly, you want to make it easy for customers to open, but you must ensure that it remains functional. Secondly, you want to make your packaging attractive, …
Marketing Automation Software: What You Need To Know
According to a recent report, top-notch marketers are 1.5x more likely to utilise marketing automation platforms. The application taught marketers how to be more efficient and effective in their tasks since the proliferation of marketing …