From fuzzy felt stop motion to 80s training montages, Hulu brings us inside its new idents

Reid Thompson, VP and head of creative at Hulu’s GreenHouse, concludes: “The first wave of IDs is currently being showcased on our social media platforms including Instagram, Twitter, and YouTube, but we feel there’s tremendous potential with this project and there’s no telling where the IDs might end up next! Hulu has such a wide variety of wonderful content, and every viewer’s TV experience is different, so we are excited by the opportunity to meet our fans where they are to give them something fun and delightful.”
Elsewhere, Shota Shimizu’s Ponpokko-Ponnchi sees energy brought to the project in the extreme: “When we discovered Shota’s work through a deep dive internet search, we were immediately taken with the expressive density of his animations,” says Naveen. “Each frame is filled with a vivacious, electric energy… the viewer wouldn’t know this, but Shota is quite soft-spoken, so to see the juxtaposition between his demeanour and his work is totally unexpected.” The work of Motion Mami also features with Con Sabor, an animation showcasing three different dance styles and deft music genre shifts. Other IDs take us through 2D depictions of festivities full of cats and dogs, house parties, abstract art installation-inspired pieces and TV channel surfing.
The full roster of animators on the project includes Studio Showoff, Motion Mami, Ihsu Yoon, Matt Taylor, Ari Grabb, Robertino Zambrano, Rachel Reid, Simón Wilches Castro, Shota Shimizu and Golden Wolf.

Posted by Contributor