The Eames Institute launches with a curious, “Eamesian” identity, and a logo that observes

The final result is certainly indicative of Manual’s respect and love of the designers’ legacy, an “identity representative of Ray and Charles’ unique vision of the world infused with curiosity,” Tom concludes.
Similar moments of delight can be found looking at the identity and its physical applications. For which, Tom explains: “We wanted to echo the feeling of being at the Eames Ranch, opening drawers and discovering materials and artefacts for the first time.” For example, typographically, Manual draws from clues found within Eames ephemera. The use of ​​Topol Bold references News Gothic, a typeface that the Eames used in film titles, such as Powers of Ten. Meanwhile, Century Schoolbook Monospace pays homage to the archive labelling that can be found on flat file drawers at the Eames Ranch and in the Eameses’ very own business cards.
It’s a logo that particularly stands out in motion when it appears to search or look around, showcased particularly well in an excellent new website co-created by Instrument and the Eames Institute. Emphasising the spirit of Manual’s identity, the site is full of interactive elements and “digital objects”. Tom adds: “There’s a delightful ‘easter-egg’ bouncing logo moment that invites users to discover the playfulness in the Eamses’ process. But you’ll have to find that one for yourself…”

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