Three creatives share advice on how to start (and stick with) a side hustle – from balancing it alongside your day job to ensuring you are doing it for the right reasons
Whether it’s to earn a bit of extra cash or pursue a passion project, side hustles have become big business. A recent survey by Simply Business found that a third of people in the UK now run their own side hustle, a trend that has only grown in the wake of the pandemic. People working in the creative industries are some of the most likely to have a side hustle on the go, with D&AD even introducing a special category for these projects in its awards in 2019.
To get a better sense of the overall picture, we speak with three creatives: Futurimpose’s Ollie Olanipekun, who co-founded POC birdwatching collective Flock Together during the pandemic; Verity Pemberton, a creative director in the beauty industry who is also the founder of fashion title Moon Magazine; and Otherway ECD Martin McAllister, who has tried out a number of digital and brand-focused side hustles over the years.

Gucci x The North Face x Flock Together
Top and above: Flock Together featured in a Highsnobiety editorial piece about the Gucci x The North Face collab in 2021. Photo: Hollie Fernando