These Products Are Proof of 2021’s Weird and Wacky Packaging Trends

SuperMush, a line of functional mushroom sprays, is a private label offering from Multiverse, a “curated online marketplace for the highest quality indie products that are made with natural fungi to help you approach true immortality.” No doubt founders Alli Schaper and Brian Friedman spotted a gap in the market for spray, a newly trendy form factor, while curating all those mushroomy goods. The “1970s inspired” labels feature footed fungi with patterns that reference their functions (“Energy” has lighting bolts, “Chill” features crescents, “Immunity,” has presumably benign dots.) What will they atomize next? 

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