Outdoor brands have boomed amid the movement to reconnect with nature – and the North Face has been at its forefront. Design director Darren Shooter discusses the brand’s rich visual history, its new focus on circularity, and the Gucci collab that broke the internet
Named after the coldest, most unforgiving side of a mountain, the North Face was founded in 1966 with the intention of making the outdoors accessible to people of all backgrounds and capabilities. The San Francisco-born brand quickly gained a cult following among avid outdoor athletes and began sponsoring expeditions to some of the most far-flung corners of the globe – a tradition which still continues today. Five decades on, and now owned by VF Corporation (the parent company for Supreme and Vans, among others), the brand creates an extensive line of performance apparel, equipment and footwear.

Top: Gucci x The North Face’s 2020 collaboration. Above: A still from the North Face’s It’s More than a Jacket campaign

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