Design studio Little Troop talks us through the entire process of its latest project for a new puzzle company

The projects Little Troop takes on also say a lot about its design philosophies. Taking a good mix of big and small projects, Little Troop enjoys working for big clients such as Apple, Google, and Nike, as much as it enjoys working with brand new companies starting up. “We like to approach every project with a good dose of optimism, that anything is possible, and then try to work out ways to make it happen,” Jeremy explains. The duo gets involved with everything from branding, art direction, and web design, to illustration, packaging, and more. “We love doing a bit of it all because the most fun is building a brand or campaign holistically and carefully crafting how each element feeds into the next,” Jeremy adds. Holistic working seems to be key for Little Troop, as Noemie tells us she and Jeremey actively seek out brands they genuinely enjoy. “We love brands that we trust, that exceed our own expectations and that we want around forever,” she says.
Such an attitude is why their latest project Le Puzz was a perfect fit for them. Created by Michael Hunter and Alistair Matthews, Le Puzz is a brand new puzzle company that recalls nostalgia from the 60s, 70s, and 80s. “There was so much to create from scratch, a lot of trust, and so much love for what they were doing,” Jeremy explains. “The founders, Alistair and Michael, are a rare case, in that they’ve started a direct-to-consumer company purely based on their love for something.” This kind of genuine passion project resonated with Little Troop, and no doubt fuelled their creativity to create Le Puzz’s beautiful brand identity. One example is how the studio made each puzzle box on the website spin 360 degrees on hover to reveal the fun of the box backs, “which we hadn’t seen applied before in an ecomm product listing,” says Jeremy.
Little Troop is a design studio we can’t help but admire. Founded in 2019 by Australian designers Noemie Le Coz and Jeremy Elliot, the married couple wanted to take their learnings from working in a studio and set up to Little Troop to “create work that felt fresh, needed, and that got [them] both genuinely excited,” says co-founder Noemie. With Jeremy’s focus on digital design, animation, and multimedia, and Noemie’s expertise in classic graphic design, Little Troop proves itself as a force in the design industry. “We’re always trying to push the work we do so that nothing feels generic,” says Noemie. “There’s already so much stuff out there, and we don’t see a point in adding to the noise with something we’ve already seen before – that doesn’t feel exciting to us.”

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