Casual Business’ branding for Bowl Grabber upholds its vision of a relaxed wine culture

Moving forward, Casual Business will also be branding Bowl Grabber’s forthcoming red and rosé range, which will feature a cast of new characters by Egle. The rosé can currently be viewed on the Bowl Grabber website, boasting a fresh pink design that both stands out and ties in well with the Alvarinho. “We are continuing our work with Bowl Grabber and we are really thrilled to be a part of their exciting journey,” says Jon.
And each format does literally have its own character. The design of the bottle and can is foregrounded by a dancing anthropomorphic figure, whilst the extra space of the box is utilised with both the dancing figure and another seated one next to it, playing a guitar and providing music for the scene. To create these bold and fun characters, Jon and Kat enlisted the help of Lithuanian illustrator Egle Zvirblyte, whose attention-grabbing style was a perfect fit for their needs. “Bowl Grabber had shortlisted illustrators they liked and Egle was their favourite,” says Jon. “For their first wine, a Portuguese Alvarinho, she created a main character, inspired by the symbolism of the rooster in Portugal, dancing and of course bowl grabbing his wine glass. A cat is playing Fado music on a cobbled street nearby.” He goes on: “She really brought a sense of light-hearted humour to the illustrations and the feeling of enjoying good wine in good company, without taking yourself too seriously.”