Cheryl Miller Forged the Path Towards a More Inclusive Design Industry

Image by Beatrice Sala

Her client work, coupled with her studies at Pratt Institute, where she earned a masters in communications design, catalyzed the collision between her childhood experiences of access and exposure against a world in which the racial politics of exclusion came to define what success might look like for her and other Black designers. It was this revelation that birthed her thesis essay on the condition of racial segregation in the design industry.
Miller continues to write, teach, and build an archive of Black design history. Following her groundbreaking graduate thesis, she wrote the 1990 essay “Embracing Cultural Diversity in Design.” In 2013, she published her memoir, Black Coral: A Daughter’s Apology to her Asian Island Mother. In 2016, she updated her original Print article with the piece, “Black Designers: Still Missing in Action?” and continued the narrative in 2020 with “Black Designers: Forward In Action,” which explores the history of the Black designer and showcases the considerable cadre of Black designers across the United States. 
Miller’s firm excelled at social impact corporate communications, which reflected the growing awareness in the 1980s and 1990s that companies could be both profitable and responsible. Her work with those clients was both professional and deeply personal, in some cases changing her life’s path. For example, a project for Union Theological Seminary led her to pursue a Master of Divinity and her ordination as a Christian minister.  Miller’s design work can be read in the context of graphic design history, but is best understood in the context of broader sociopolitical dynamics. She often encourages people to look at the timeline of history to engage in a more honest discourse around how the graphic design industry intersects with the social movements of each era. Miller believes it’s intersections, collisions, and often negations that inform the narrative of the graphic design industry. “Cheryl’s work and her viewpoints have had an immense impact not just on how I think about Revision Path, but also in how I can continue the conversation about the presence of Black designers in this industry,” says Maurice Cherry, creator of the podcast Revision Path. “We should all be thankful not just for her recollections of the past, but also for the wisdom she imparts about where we should go for the future.”
The publication of her 1987 essay brought attention and opportunity. Reflecting on the serendipities of her life, Miller acknowledged that she “hit the wave at a time of advocacy.” In the 1980s, advertising peers at the vanguard of Black design and advertising included Tom Burrell, Caroline Jones, and others who collectively defined what it meant to be Black, to design Black, to advertise Black, and to build a Black visual landscape.
As Miller continues her dedication to decolonizing graphic design pedagogies and practices, a new generation of Black and BIPOC graphic designers are bringing their voices to bear, many of whom claim Miller as their guide. When asked about her legacy, Miller joyfully states that it comes down to a mantra she’s lived since the early days of her career: “Success is when opportunity meets the prepared.” Miller continues to define success by advocating, teaching, and sharing stories of graphic design history while leading a path forward for diversity and inclusion.
Born in Washington, D.C., in 1952, Miller’s childhood was filled with art and design. She grew up in an upper middle-class multiracial family that was deeply embedded in the Black cultural zeitgeist: the Black bourgeoisie of Howard University and the now historic Brookland neighborhood, where she attended Girl Scout meetings at the home of famed Black physician Jack Edward White. Ed Hubbard photographed her as a baby in a home that Miller describes as classic mid-century modern with Danish Krenit bowls on the counters and modern art hanging everywhere. Exposure to art was everything for Miller, who soaked it up and developed her own distinct visual perspective that won her numerous art awards as a child. 
Since the beginning of her career, Miller has built and maintained a comprehensive archive of the work she created under Cheryl D. Miller Design Inc. In 2018, Stanford Libraries acquired the extensive archive of her personal and professional work for The Cheryl D. Miller Collection at Stanford University. Currently, Miller is working with Stanford Libraries and various design colleagues to curate the open source database The History of Black Graphic Design in North America.
In the late 1990s, Miller placed her business on hiatus to focus on parenting, which led to new opportunities, including teaching, preaching, and focusing on fine art. And while she has never ceased to be a designer, her most profound impact these last two decades has been as a mentor and cultural critic. “Cheryl is the industry mentor I never imagined I’d have,” says Kaleena Sales, the interim chair and assistant professor of Tennessee State University’s graphic design department. “I’m motivated by her robust research, writing, and genuine desire to make a positive impact in this industry. Mostly, I’m inspired by her honesty. She is a trailblazer, and someone who is undoubtedly paving the way for the next generation to follow.”  For Miller, these moments tell the story of an industry that continuously neglected to support and elevate the contributions of Black designers. If you ask, she will read you chapter and verse and, yes, she will name names, about how she felt overlooked and undermined in her prime. It was the indignity, erasure, and minimization of the Black designer that fueled her activism and honed her critique of the industry. 
This medalist essay was republished from AIGA.org.
For Miller, design is communication, communication is a form of activism, and to be an activist is to be a preacher at heart; someone who excites the spirit and activates the good work that heals and uplifts communities. “Her commentary on the necessity of inclusion and the plight of Black designers sang like trumpets in my mind,” says David Jon Walker, associate professor of art in graphic design at Austin Peay State University. “It alerted me to the fact that I was not alone in my familial, educational, and career experiences, and that brave trailblazers had begun the work that I was faithfully choosing to traverse.”
In February 2021, Miller was awarded the Doctor of Humane Letters from Vermont College of Fine Arts. And in recent years, Miller has held positions as designer in residence and distinguished senior lecturer at the University of Texas at Austin School of Design and Creative Technologies. She has been an adjunct professor at Roger Williams University and is a Maryland Institute College of Art 2021 William O. Steinmetz designer in residence. She was an adjunct faculty member at Lesley University’s College of Art and Design and is currently an adjunct professor at Howard University.
Cheryl Holmes Miller is a graphic designer—a statement that’s true but not sufficient. Miller is also an advocate and activist. She’s a writer, educator, and researcher; a fighter, a theologian, and a survivor. More than that—Miller is a legacy.  
For all of the successes that marked Miller’s career throughout the 1980s and ’90s, she laments the many lost opportunities — high-profile projects that renowned white designers won but that might have changed the course of many careers had they been awarded to Black designers. Miller chafed against the limitations placed on her and her colleagues — the long, persistent shadow of Jim Crow politics that poisoned all facets of American culture — and questioned the inequities of how “design excellence” was defined, perceived, and rewarded. She does not hide her disappointment at how celebrated white designers were given the opportunity to create iconic album covers and music posters featuring some of the greatest Black artists and musicians of the time. Disappointment turned to insult as she considered the many Black designers who should have gotten that call and would have benefitted from the exposure, but more importantly would have had something particularly Black to express in their work. Instead, she watched as white designers created that work, rose in the industry, and took home awards.
Miller’s legacy is as much the visual impact of her work as it is her forthright critique of an industry that has persistently marginalized Black talent. As a graduate student at Brooklyn’s Pratt Institute in 1985, she raised the red flag with her aptly titled thesis, “Transcending the Problems of the Black Graphic Designer to Success in the Marketplace.” That seminal work, subsequently published by Print magazine in 1987 under the headline “Black Designers: Missing in Action,” catalyzed a discourse around diversity and inclusion in the design industry that continues to unfold in conference talks, hiring decisions, statements of purpose, and the makeup of AIGA’s national and chapter leadership. In so doing, she invited the industry to look inward even as she herself moved beyond the practice of graphic design. 
She has been an adjunct professor at Roger Williams University and is a Maryland Institute College of Art 2021 William O. Steinmetz designer in residence. She was an adjunct faculty member at Lesley University’s College of Art and Design and is currently an adjunct professor at Howard University
When the time came to consider a path, Miller found herself presented with a binary choice: writing or art (it turned out to be a false decision since Miller ultimately distinguished herself as an artist-author). She opted for art first, attending the Rhode Island School of Design in 1970. When her father died, Miller she returned to D.C. to complete her BFA at Maryland Institute College of Art. During her time in art school, she began to formulate her thoughts on Black marginalization in the academy, marking the beginning of an inquiry that would develop throughout her academic career and professional practice and academic career. 
 Miller found success in the struggle. In 1984, she moved with her husband to New York City where she founded her design firm, Cheryl D. Miller Design Inc.—one of the first Black women–owned firms. There, she designed corporate communications for Fortune 500 clients, including BET, Chase, American Express, Time Incorporated, Sports Illustrated, Philip Morris, and McDonald’s; as well as for non-profit clients who aligned with her dedication to personal activism and the social movements of the era. Among these were the United Negro College Fund, the National Urban League, the Congressional Black Caucus Foundation, the Joint Center for Political and Economic Studies, and the Jackie Robinson Foundation, many of which had arisen out of the civil rights movement of the 1960s.