We examine how Strava became the app of choice for both professional athletes and amateur fitness enthusiasts, plus its ambition to create the biggest sporting community in the world
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For others, their daily hour of allotted outdoor exercise time was one of the only things that got them through the monotony of lockdown, with people taking up running, following fitness influencers on social media and signing up for Peloton in their droves. Fitness app Strava was one of the businesses that boomed amid the new normal, gaining roughly two million new members a month during 2020.
Strava’s Give Kudos campaign by Stink Studios, 2018
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Our relationship with sport has gone through a huge period of adjustment amid the pandemic. Recent research by Sport England found that an extra 1.2 million adults were not doing at least 30 minutes of physical activity a week during its height, while activities such as playing team sports and going to the gym were restricted altogether in many countries.
