Ruth Newton: Our mission at Glimpse is to offer an image of a better world and show people that they have the power to help build it. The creative industry pours lots of energy into selling people things they don’t really need. We want to redirect this energy into creating a compassionate society that values people and nature over profit.
RN: 2020 brought so many challenges to the surface, and we have lots of systems to dismantle before we can build a more equitable society. Communicating the climate emergency is at the forefront of what we do, because it’s one of the most pressing issues we face collectively. And, when you look at the impact climate change is having across the globe, it highlights the multitude of social injustices at play. Because we’re competing for people’s attention against commercial brands with bigger budgets, we need to find innovative ways to reach people. We aim to meet people where they’re at and offer hopeful stories that they’ll want to engage with.
RN: I’m a creative producer at Glimpse and my background is a mixture of TV production, commercial advertising and social campaigns. In my previous roles, I loved coming up with ideas and bringing them to life, but I felt deflated if its purpose conflicted with my values. At Glimpse I get to collaborate with amazing creatives and make work that we believe is adding a positive contribution to the world.
INT: Tell us a bit about your background and what led you to this point.
It’s Nice That: What is your mission, and what about the creative industry are you hoping to change?
INT: What are the major challenges you’re facing, and why?