The company’s mission is simply “to help you improve your health and happiness”, and it does so by offering users a mix of guided meditations, music, soundscapes and sleep stories – all designed to reduce people’s anxiety, help them focus, and boost their mental wellbeing.
Users can fall asleep listening to Laura Dern or David Walliams reading them a bedtime story, or tune into a LeBron James audio series that covers everything from managing emotions to creating a champion’s mindset. It’s a huge achievement for an idea that first emerged when co-founder Alex Tew built – a website that challenged users to sit still for two minutes and listen to wave sounds.

The idea for Calm originally came from co-founder Alex Tew’s website, which prompted 100,000 people to sign up

Apps have gone from digital curiosities to big business, and the market has never been more competitive. Calm creative director Andrew Schapiro tells CR how great design, user feedback and a sprinkling of ‘whimsy’ is key to the company’s success