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Cross-Branding: A New Way to Market Your Business

When choosing between the two strategies, many prefer cross-marketing because of its benefits.  A significant advantage of cross-marketing is that it doesn’t cost much more to run, while cross-branding requires many resources. Many marketing budgets

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What Customer Lifetime Value (CLV) Is & How to Calculate It

This method helps predict the value of a customer. However, the results are not always accurate because the sample size is limited. This is because the sample size is based on the number of customers,

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Tori West, KLVDR, Flock Together and Ruby Etc.: Tickets are now available for November’s Nicer Tuesdays!

This week’s been full of surprises. The biggest, no doubt, is that November’s Nicer Tuesdays is going to be happening on a Monday! (Don’t worry, it’ll be just as nice, though.) Truth is, we just

Young Fathers’ new music video harnesses the power of the elements

Young Fathers’ new music video harnesses the power of the elements

Speaking to CR in 2020 about his practice, Uzochukwu said: “I’m very drawn to the idea of the natural. Untouched nature, moments of clarity and growth, stripping down. From that follows the question of the

Wellcome Collection’s new show explores the cultural history of sight

Wellcome Collection’s new show explores the cultural history of sight

The display brings together 140 historic artefacts and artworks from both Wellcome’s own collection and other museums and institutions – encompassing everything from myopic 13th-century monks to eyewear icons such as Iris Apfel. Manandhar collected

Simple’s rebrand for Penley winery would look right at home in any 90s kitchen

Simple’s rebrand for Penley winery would look right at home in any 90s kitchen

The project mixes a range of disparate images from the 90s (TV dinners, CDs, Skechers), nodding to Penley’s tagline: “A wine brand that pairs with practically anything.” This scrapbook approach sits comfortably in line with

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7 Popular Types of Brand Names

7 Popular Types of Brand Names Invented brand names are often used to describe items available for decades, such as Nike’s Air Jordans sneakers, Harley-Davidson motorcycles, or Coca-Cola beverages. This name-branding strategy usually comes at

Feeling brave? Enter the uneasy world of illustrator Wenjia Wang

Feeling brave? Enter the uneasy world of illustrator Wenjia Wang

Born in China, Wenjia moved to the US when she was 17. From a young age, she practised traditional Chinese calligraphy – a fundamental in Chinese ink brush painting. Now the technique plays an important

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What is an infographic poster & How to make it

Introduction We hope this article has helped you understand what an infographic poster is and how to make one. If you’re still unsure if it’s right for your project, we encourage you to try it

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