Modern Santa

We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. But what if Father Christmas was rebranded for today? We asked

Starting a Business – Fearful and Fearless Countries

In the UK, 36% of 18-64s indicated that fear of failure would prevent them from starting a business, but this hasn’t stopped everyone, as across all industries, the UK achieved Europe’s highest growth for startups

Top Airlines Branding & Desirability Ranking

Data Company Etihad is the most desired airline with 98% of respondents wanting to fly in it by the power of the brand alone. Qatar Airways and Lufthansa followed with 96% and 95% respectively. Air

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