Rule’s joyfully silly, squidgy designs have seen her snapped up by agency Jelly London, earn commissions from Nike and the New Yorker, and quit her job to go full-time freelance.
There has arguably never been a more challenging time to make it in the world of illustration and animation. Not only does the constant stream of fresh talent mean that competition is fierce, even when you’re getting work there is the added pressure of how to actually make a living out of your practice. It’s the harsh reality of life as a freelance creative that makes success stories such as Leanne Rule’s all the more impressive.

Leanne Rule
Top: Love Island ad 2022; Above: Personal work inspired by Freddie Mercury

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