According to Kirton, however, there’s a huge opportunity for food companies to go much further with their digital presence. “I think there are a lot of restaurants understanding that creating that full 360 digital experience is such a huge part of it,” he tells CR. “And quite a few are now going beyond a nice website or order-at-the-table QR codes.”
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Forget pink dining rooms; digital is the creative frontier for restaurants and food businesses, and according to Hato’s Ken Kirton, there’s plenty of fun to be had
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