Month: October 2022
Ashley Markle on rebuilding her relationship with her father through photography
When I was really young – even though my dad decorated my room in floor-to-ceiling Powerpuff Girls décor – I always slept in his bed with him. In the morning, when I’d wake up, he …
Cross-Branding: A New Way to Market Your Business
When choosing between the two strategies, many prefer cross-marketing because of its benefits. A significant advantage of cross-marketing is that it doesn’t cost much more to run, while cross-branding requires many resources. Many marketing budgets …
What Customer Lifetime Value (CLV) Is & How to Calculate It
This method helps predict the value of a customer. However, the results are not always accurate because the sample size is limited. This is because the sample size is based on the number of customers, …
Tori West, KLVDR, Flock Together and Ruby Etc.: Tickets are now available for November’s Nicer Tuesdays!
This week’s been full of surprises. The biggest, no doubt, is that November’s Nicer Tuesdays is going to be happening on a Monday! (Don’t worry, it’ll be just as nice, though.) Truth is, we just …
Young Fathers’ new music video harnesses the power of the elements
Speaking to CR in 2020 about his practice, Uzochukwu said: “I’m very drawn to the idea of the natural. Untouched nature, moments of clarity and growth, stripping down. From that follows the question of the …
Wellcome Collection’s new show explores the cultural history of sight
The display brings together 140 historic artefacts and artworks from both Wellcome’s own collection and other museums and institutions – encompassing everything from myopic 13th-century monks to eyewear icons such as Iris Apfel. Manandhar collected …
Simple’s rebrand for Penley winery would look right at home in any 90s kitchen
The project mixes a range of disparate images from the 90s (TV dinners, CDs, Skechers), nodding to Penley’s tagline: “A wine brand that pairs with practically anything.” This scrapbook approach sits comfortably in line with …
7 Popular Types of Brand Names
7 Popular Types of Brand Names Invented brand names are often used to describe items available for decades, such as Nike’s Air Jordans sneakers, Harley-Davidson motorcycles, or Coca-Cola beverages. This name-branding strategy usually comes at …
Feeling brave? Enter the uneasy world of illustrator Wenjia Wang
Born in China, Wenjia moved to the US when she was 17. From a young age, she practised traditional Chinese calligraphy – a fundamental in Chinese ink brush painting. Now the technique plays an important …