Born in the 1970s in Gallarate, a small town in the north of Italy, Porcini was initially drawn to the worlds of art and literature. Needing to think seriously about his career prospects, however, he opted to study architecture at the prestigious Politecnico di Milano. That was, until he heard about a new course the university had recently launched on industrial design.
As he releases his new book, PepsiCo’s chief design officer discusses how his career has evolved hand in hand with his human-centred philosophy – and why people shouldn’t dismiss design thinking as a buzzword
Porcini’s impressive career trajectory, as well as the human-centred design philosophy that he has used to help transform PepsiCo over the last ten years, is the subject of his new book, The Human Side of Innovation. Described as “part memoir, part innovation manual”, it traces his fascination with design thinking from a young age (although he didn’t have the specific vocabulary to describe it back then) and how he hopes to inspire other creatives and business leaders to value its importance.

PepsiCo Mauro Porcini
Top: BBLz, a Pepsi experience created for Disneyland in Shanghai; Above: Pepsi x Dsquared2