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ADD Branding Shared a label and packaging design for Honey & So, a Sird type honey maker located in Wadi Doan city in Yemen. To celebrate its special 2020 vintage, a new label inspired by the local culture was created. This label portrays important parts of the region, its people and religious habits. The blue color is very representative for the region. Some houses and temples have the upper part painted in this color for two reasons: 1st to reduce the internal temperature of the rooms; 2nd are believed to be closer to heaven. The illustration created for the label portrays this entire place illuminated by spiritual blue.