Eric Hu designs the can for a new Web3 community-created drink, aptly named Mateverse

Eric Hu, a contributor and member of the FWB community, was the natural choice to work on the project; “he’s an amazing artist and thinker whose work consistently redefines the boundaries of possibility,” Kal says. He designed both the NFT artwork and the drinks packaging. Taking a minimalistic approach, Kal describes Eric’s designs as a “cheekily nostalgic look and feel using American Standard Code for Information (ASCII) art as the main hook, while also including actual Solidity code – the language used to program smart contracts in Ethereum.” The white can is detailed with code-like characters and a digitally inspired font realised in light grey lines, evocative of the way they would appear on the screens that the concept is based upon. Finished with one block of colour and a red button shape to emphasise the drinks name, the can is a brilliant example of simple yet effective design.
The way in which Taika involved the FWB community was through a survey on what drink its members would like – which concluded as “a modern spin on Club Mate”, Kal explains – and also involving them in prototype testing. And of course, it wouldn’t be a Web3 project without an NFT thrown in the mix. “The alpha group of 100 FWB members was sent two cans with different formulas, participating in Zoom tastings and based on feedback we went back to our lab to tweak before the beta NFT phase,” Kal details. “The NFT holders voted on blockchain which of the two flavours they’d prefer and the winner became the one we’re now launching to the public.”

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