With fractal visualisers and 90s web aesthetics, Fisk Projects designs an ecosystem for Toro y Moi’s new album

The album also has a dedicated website, which also takes its inspiration from past visual references, specifically big corporation websites of the 90s and early 2000s like Amazon, eBay and Craigslist and Facebook. Featuring an array of type that looks fresh from Microsoft Word, as well as block colours and flat graphics, the design looks like the sort that would take about five minutes to load, only then to crash when you try to navigate it (luckily it doesn’t). Trying to recall where the idea originally came from, Cole says how he isn’t too sure. “Chaz had an art show Corporate Solutions at F Gallery in 2020 which was kind of related. But I think overall it was just kind of funny.”grapher Chris Maggio to me and then screaming to Chaz on what the next pose would be from across the water. Holding the vinyl in hand and seeing that all of the foil hits and UV varnish lined up correctly, that margins were even, and the vision we had came to life.”
Full list of collaborators and creatives involved in the making of Mahal: Creative Direction: Chaz Bear & Harry Israelson⁣⁣⁣⁣⁣, Photography: Chris Maggio, Design Direction: Fisk, Styling: LAUR, HMU: Dominique Rose⁣⁣⁣⁣⁣⁣, Additional Graphic Design: Brodie Kaman, Assists: Brendan Nakahara & Alex Manriquez, Photo Producer: Beau Walchek, Product, Photos: Mario Gallucci, Label: Dead Oceans, Management: Brilliant Corners, Jeepney Restoration: Marc Martinez, Special Thanks: Pamela Marcus.
The album also has a dedicated website, which also takes its inspiration from past visual references, specifically big corporation websites of the 90s and early 2000s like Amazon, eBay and Craigslist and Facebook. Featuring an array of type that looks fresh from Microsoft Word, as well as block colours and flat graphics, the design looks like the sort that would take about five minutes to load, only then to crash when you try to navigate it (luckily it doesn’t). Trying to recall where the idea originally came from, Cole says how he isn’t too sure. “Chaz had an art show Corporate Solutions at Fisk Gallery in 2020 which was kind of related. But I think overall it was just kind of funny.”
One of the most dynamic aspects of the visual world is the motion visualisers which accompany each of the 13 tracks on the album. The idea for the visualisers arose after Chaz shared a few fractal images which caught the team’s eye. Displaying mesmerising, abstract moving images that include repetitive shapes and motion, the fractal style has a lasting history and has seen various iterations, says Cole Mitchell Johnson, Fisk’s technologist. “Fractal visualises are a a timeless theme seen in subcultures from computer graphics to psychedelic culture, to those naturally occurring.” But, Cole explains, they didn’t evolve easily: “fractals are a difficult thing to control, though, as they aren’t just visual geometric patterns – they’re constructs that emerge and evolve through time. Heady stuff.” Spending a week or two exploring different references and methods – from old 90s computer programs to making fractals in Blender to modifying code found in Github – Cole tried a whopping 10-15 processes before landing on the most efficient one.

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