On curating the show, art director and designer Adam Morton-Delaney explains: “When we envisioned the show concept, we never expected to get such an amazing array of artworks. It feels like we’ve curated a show which represents the might of London’s creativity.”
Other creatives have looked to tactile forms for inspiration, like Rapha art director Ruby Boddington, who mimics the foam used to extinguish fires, or Nicole Chui, who shows the resilience of nature to fire through embroidery. Visitors attending the exhibition will also discover work from Anthony Burrill, who highlights the bravery required to run towards danger shown by firefighters. Elsewhere, Mohammed Samad explores the elements of fire through the lens of activism, in particular the “political fire” that erupted after Altab Ali’s racially motivated murder in London in 1978.
The Running Towards will be on display until 24 September as part of LDF 2022; readers can find more details on the line-up of creative responses at the LDF site.
Alongside the warning sign section by KesselsKramer, the exhibition includes creative responses curated by Studio Sutherl& and Tom Sharp. For example, a new typeface inspired by vintage LFB fire engines is on display. The font has been brought to life in a series of posters by several leading design studios, curated by Studio Sutherl&.