Snipfeed is a link-in-bio monetisation platform, meaning it allows creators to host content and monetise it with a single click – through tips, subscriptions, bundles, stream events etc. Until recently, its branding was focused largely around the idea of challenging the 9-5 paradigm; though its new refresh, helmed by Studio Nari, is looking wider at dreams and the “infinite possibilities” the platform enables, a recent press release explains. To visualise these themes, the studio has turned to River Cousin, whose surrealist work we recently explored further at It’s Nice That. For the Snipfeed makeover, River’s signature gradient hues appear across a range of sparkling assets.
Taking the idea of limitlessness as a driving concept, Studio Nari utilises cloudy blue skies as a returning theme in the rebrand, also appearing behind the homepage of a new site. These light visuals are paired with colder, metallic interpretations of the idea of “dreams”. For example, the logotype with its “magnet-like structure” alludes “to the idea of manifestation” and “dream-big moments”, the press release explains. This is indicative of how Snipfeed is leaning into certain elements of the modern, online discourse surrounding achievement and dream realisation.