Month: September 2022
How To Set Up A Positioning Strategy: A Step-by-Step Guide
Creating differentiation is one of the fundamental principles of positioning strategy design. The key to successfully positioning your business is to develop an authentic story that is true to your business. What makes one product …
Brand Value: What is it & How Can You Measure it?
There are several ways to determine the value of your brand, and in some cases, it doesn’t matter how you arrive at the number. For instance, if you are in business, your value is based …
At September’s Nicer Tuesdays, we get a lesson in staying true to yourself as a creative
Harry Butt of Butt Studio revisits his biggest creative failure and the lessons it has taught him Upon leaving university, designer and animator Harry Butt was in a difficult position. Many of his peers were …
Marina Willer’s revitalising rebrand for STC brings Shakespeare into the 21st century
The STC was established in 1970 and has a mission to explore Shakespeare’s works through a contemporary lens. “Its core belief is that theatre acts as collective storytelling and shared witnessing, and is essentially a …
Viðar Logi on making Björk’s earthy album art
It all comes to life through the lens of Logi, whose back catalogue of portraits and fashion editorials illustrates a taste for images that are warped and futuristic at the same time as fluid and …
How To Build A Profitable Facebook Marketing Strategy
You can also post photos of your products or services. But make sure you’re not posting anything that could be considered offensive. So, now that you’ve seen the many reasons you should consider adding social …
How to film a burger falling “per-fect-ly” into a model’s hand: Chuck Studios explains all
Making the food look edible We humans are really, really good at determining what is edible and what is not. Evolution has programmed us this way. So if something is wrong with food, we tend …
Clients, creativity and the importance of walking to the lift
Creative Insight Let me paint you a familiar scene. You have just finished a meeting with a prospect or client. Things went well. The typo on slide 14 went unnoticed. Conversation flowed, croissants were passed, …
How to Start a Small Business and Make Money
When you’re ready to start your business, here are some things to consider. To brainstorm effectively, you need to be relaxed and creative. Try to imagine a scenario where you could encounter a problem or …