The premise of most of these apps is simple enough: all your essential groceries, and perhaps a couple of extra treats, are delivered right to your door in less than the time it would take for you to go to your local convenience store or supermarket. Venture capitalists in particular seem to be lapping up the idea, with investors pouring billions of pounds into on-demand grocery delivery firms. The latest figures from the Institute of Grocery Distribution value ‘quick commerce’ at £1.4 billion in the UK alone, and it is predicted that the market will more than double in size to £3.3 billion in the coming years.
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There’s been a rapid rise in on-demand grocery delivery apps, complete with similarly snappy names and attention-grabbing branding. But can they compete with traditional supermarkets amid the cost of living crisis?