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Tag Agency takes the logical, and community-driven, step of connecting brands with young people and giving them a much-needed platform to get their voices heard
Tumisha Balogun and Alvin Owusu Fordwuo have done just that in forming their agency, Tag, all the while elevating the voices of young people aged 16-25 from marginalised communities. “We know that our young people are global sources of innovation and inspiration,” says Fordwuo. “However, too many young people are made to believe that they have to leave their culture, heritage, and lived experiences at the door in order to ‘fit in’ … they aren’t offered the opportunity to tell their stories, or leverage their cultural capital.”