Last year, when we spoke to Sylvain Despretz, Scott’s go-to storyboarder for much of his early career, we caught a glimpse into the director’s famously scrupulous filmmaking process. Studio founder Tom Hingston attests that Mas des Infermières followed the same path, with Scott helping to carefully define each aspect. “Needless to say, he is meticulous in every detail, with a relentless passion for craft,” says Tom, “which of course made the project an absolute joy from start to end.”
Blade Runner, House of Gucci, and now: Mas des Infermières. An estate located near Oppède in Southern France is also the first branded winery by Ridley Scott, who has owned the site since 1992 and has often retreated there to paint. The packaging and identity feature illustrations – Scott’s own – and are delivered by London-based Hingston Studio – although the process behind the project stands apart from your standard client-studio relationship.
The Mas des Infermières identity is illustrative at its core, in keeping with Scott’s history; whether working with artists such as Sylvain or drawing them himself, the director storyboards each and every scene he shoots. “In our first meeting he presented us with a whole series of drawings,” Tom states, many of which showcased individual narratives that played out on the estate, maps or architecture. These works are embedded into the Mas des Infermières site and brand touchpoints, although they are most obviously noticeable via the labels.