The future of creativity: Adobe delves into the metaverse and creating new collaborative communities

Not only exploring the ways in which it can enhance long standing features, Adobe is also leading the most exciting and innovative creative avenues, most notably, the world of 3D design and the metaverse. At its Future of Creativity event, Chantel Benson highlighted how much of a community has been created throughout the metaverse. “While Fortnite is one of the world’s most popular games, it’s also so much more than that”, she said, “people get together in Fortnite to go to a concert […] or they work together to create their own worlds and construct games within the game.” So, the fact that Epic Games, the creators of Fortnite, use Adobe Substance 3D, giving Adobe a central role in this community building, is a fact that Chantel said makes them “super-proud”.
But, whilst the argument for adopting 3D is strong, Chantel is also the first to admit that the metaverse and relevant software, for many individuals and businesses, is very “intimidating”, and seen as “too technically difficult to master”. This is where the advances to Adobe Substance 3D enter the picture. Not only has Adobe enhanced the user experience, it’s also made it a whole lot easier. Including a Native Apple M-Series chips support for Substance Painter, Designer and Sampler allows 3D content creators to work faster than ever before, while a new Modeller introduces an intuitive approach to 3D modelling that frees users from previously complex and technical constraints. If that’s not piquing your interest, we know something that will – Adobe have announced that they will be expanding access to Substance 3D to students and teachers worldwide free of charge.
Businesses utilising such advancements also include fashion brand Hugo Boss and Outdoor and Sportstyle brand Salomon. “The emergence of the metaverse presents exciting opportunities for the fashion world”, details Sebastien Berg head of digital excellence at Hugo Boss, “Adobe Substance 3D tools are an integral part of our approach as we execute on our plan to develop 80 per cent of our collections on a digital basis by the end of this year.”
To make access and ease of collaboration even easier, Adobe has also updated Photoshop on the web, even extending it to mobile browser access for fast and easy reviewing and commenting. This feature also sees new editing features added, like Curves, Refine Edge, Dodge and Burn and Smart Object conversion. And the changes don’t stop here, for you budding tiktokers or Instagram reel makers, Lightroom and Lightroom Classic have been enhanced with powerful new features, including the ability to quickly trim and apply edits to video clips.

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