The identity is inspired by the calming and nostalgic atmosphere of the Brazilian countryside. The contrast between the organic and the sans serif type on the logo symbolizes the coexistence between nature and modernity.
Rafael Cardoso shared a branding and visual identity for MINAS, a multidisciplinary design studio that believes in sensorial and sustainable experiences bringing nature and people together. The studio aims at designing spaces focusing on natural, vegan, and organic materials.
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