Alongside the posters, Talisman has delivered a print identity and new logo for Everyman, which is based on Jacob’s instinct to “always flip something upside down”. “Everyman’s 30th identity print design focused on a flipping logo that would transform the ‘E’ into a three. The design flowed quickly from there–seeing the theatre as a place for conversation, a place for connection, a chance to hear different points of view, and see others’ lives as we might never have experienced them.”
While the Everyman @ 30 series will be used across print, digital and social throughout the theatre’s season, the motion graphics can be seen across social media, in digital billboards and on the site – although this style of work might appear again beyond the anniversary season. “I hope the theatre will continue to incorporate motion into future seasons and campaigns,” concludes Jacob. “It was a delight to bring the series to life and to celebrate Everyman’s past and present.” Everyman @ 30 brings together the work of Jacob Kemp and Tommy Huang, alongside animator Mathieu Maillefer and composer Joe Kye.
As for how they looked, Jacob wanted the illustrations to “glide across the screen like scrims and flats in a theatre”. The founder adds on the work: “I knew I wanted to consider a sculptural composition, vibrant areas of single colour, and typography – I poured through vintage Vogue covers, Art Deco advertisements, old New Yorker covers.” Another crucial element is how the posters deepen the emotional arc of the play they introduce; “I’ve always loved show posters, and the best ones are bold, iconic, memorable, yes – but they are also emotional.” While each of the posters function on their own, they also come together to create a poster grid, revealing yet another secret design element when arranged as one – a seamlessly integrated 30.