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Kamy is a health platform that offers digital and face-to-face services to a Latin American market–addressing typical health problems in an accessible, simple, and efficient way. For this branding, tbpmx created a friendly graphic system representing simplicity and kindness with a touch of modernity. Therefore, an editorial that expresses the brand’s warmth, making it appealable to everyone, was created with an illustration system and a disruptive color palette. The new brand focuses on a progressive approach, reflected in remarkable typography and a bold logotype that evokes clarity and compassion. Overall, Kamy’s dynamic perspective is shown through a contemporary and amiable design, as it represents the future of medical services within everyone’s reach.
El futuro médico está aquí.