McKinsey Cloud — Branding and Visual Identity

Deep Yellow was commissioned by McKinsey & Company for launching a new branding and visual identity for their “Cloud” division. Deep Yellow chose a 3D approach together with the elements of shape shifting to create the visual identity and the beautiful graphics used in it. The outcome is a unique and dynamic art to accompany the new division


For more information make sure to check out Visit McKinsey Cloud


  • Client: McKinsey & Company
  • Sector: Cloud by McKinsey
  • Agency: Deepyellow™
  • Art Director: Nertil Muhaxhiri
  • 3D Design: Deepyellow™
  • 3D Animation & Music: Deepyellow™
  • McKinsey & Company Lead Design: April Bell

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