Future London Academy’s Identity for its London Summer Experiences

Graphic icons inspired by London (the oval shape of the eyes is actually the shape of the London Eye’s cabin) are brought to make the identity more cheerful and fun.
After a long break Future London Academy is bringing back its famous London Summer Experiences — 4-days in-person programmes on Branding, UX & Product Design, Design Thinking & Innovation for an intimate group of 30 professionals from around the world.
Differentiating three programmes with the classic, energetic Future London Academy red, purple and blue. Graphic icons inspired by London (the oval shape of the eyes is actually the shape of the London Eye’s cabin) are brought to make the identity more cheerful and fun.

For more information make sure to check out the Future London Academy website

To celebrate it, the Future London Academy’s design team has updated the visual look & feel of the programmes, opening a metaphorical window to London’s design and cultural life. The lead graphic element — a complex multi-angled shape with a gap inside, used over images of London and from the programme, allows a sneak peak into what will be happening this summer.

Posted by Contributor