Typographically, the redesign sees the introduction of a custom typeface based on Houseplant’s existing logotype, featuring rectangular counter-forms together with a condensed style. This new type dictated a tight, justified layout approach. “On the other hand, these refreshed compositions achieve an almost vernacular construct, which is reminiscent of a past time, something which Houseplant has always been attracted to,” says Javier. The line illustrations, based on the shape of each product, tie in with this nostalgic idea, referencing classic modernist product design packaging.
“As for the colours,” Javier adds, “the move was to brighten them up, departing from the more vintage-inspired colour palette [Houseplant] originally had. This way, we further reinforced Houseplant’s vibrant personality.” Javier concludes that from the brighter colour palette to the line illustrations: “All choices were made with the intention to communicate and connect the family of products within Houseplant”, with the form of each product feeding back into the identity. Plus, it’s Seth Rogen, c’mon.
Excellent design was obviously crucial to turning something disposable into a collectable product. For the packaging, the structure design remains simple; a drawer system has been implemented alongside a selection of bold block colours. A complimenting colour then features within the typography, line illustration, pull tab and eco-foam within. In efforts to keep the packaging as sustainable as the jars, Pràctica and Ma-Ma designed a simple label wrap for the tins made out of cardstock paper with printed graphics.