“There’s this thing in the icon world where the only icons you should actually ever see are the ones that don’t work,” jokes Bartlett.
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Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands

Top image: Rob Bartlett’s ‘Econography’ icons, designed to “inspire small behavioural changes”; Above: refreshed Spotify icons