Do you know that there’s a hidden arrow found within the design of the FedEx logo?
These are just some well placed hidden design elements that give off double entendres and efficiently make use of negative spaces at the same time.
Think of it as an integral part of your business’ foundation on which you will build your brand’s identity, and you will realise just how vital it is to exert your best efforts in designing it.
The logo design process is as follows:
This is precisely why ample time and extensive efforts should be done in designing the perfect logo that would reflect your brand’s identity and values.
Take for example the logo of Adidas.
1 – Follow the right logo design process
One of the critical mistakes of designers and business owners is designing with their interests in mind and not that of their customers.
For every generation of logos and businesses, there are notable trends that can be derived from every one of them.
- Design brief
- Sketching and conceptualising, with some reflection in between
Design flexibility also comes in handy in redesigning and updating your logo, especially when the time and demand call for it already.
Taking things step by step guarantees that all criteria in proper logo presentation are being followed to make sure that the final result includes nothing but the very best elements representing your brand.
A logo is not just some combination of fonts, graphics, and colours.
2 – Keep it simple
As with every other essential aspect of planning your business, you should also follow the step by step process of logo design.
Your logo should effortlessly and immediately connect with your customer at first glance.
Even just one colour can quickly transform the message of your logo presentation.
Famous logos such as that of Twitter and Apple are comprised of consistent and measured curves and arcs, resulting in a slightly whimsical but highly proportioned and symmetrical design.
There’s been the minimalist approach, the vintage look, using only the brand’s name or perhaps just a symbol or image, and so on.
Part of your logo’s overall visual presentation is the colour combination used.
3 – Make it relevant to the brand
Don’t just include fun or colourful graphics and fonts for the sake of doing so.
Do you know that the number 31 can also be found in the Baskin Robbins logo presentation, signifying the 31 flavours that it has?
There’s a whole science dedicated to different colours in logo design, and it is best to be fully aware of it before you come up with the different shades you want for your logo.
It should not be just a fun-looking and straightforward illustration.
Naturally, it is essential to take into account colours that go well together but what’s more relevant is to choose the hue that best reflects your brand’s message in a way that would appeal to your customers.
Unnecessary, flashy elements would just distract your target audience from your brand message, and it may even cause your logo to look tacky and tasteless.
4 – Think about the colour combination
Don’t just merely rip off what’s current or trending, instead, always strive for uniqueness.
Consider what your brand and business are all about and come up with the design in line with your overall identity.
While it is undeniably essential to study trends and fads in logo presentation, don’t just fall into the trap of following cliches.
- Green: organic, instructional, growth
- Red: sexy, bold, energetic
- Blue: trustworthy, tranquil, professional
- Orange: friendly, creative, youthful
- Brown: steady, historical, rural
- Black: powerful, credible
- Purple/Violet: wise, evocative, spiritual
- Pink: flirty, fun
- White: clean, simple, pure
- Yellow: optimistic, sunny, inventive
If you are just about to start crafting or perhaps redesigning your brand’s logo, make sure to keep these ten essential tips in mind for an effective logo presentation.
This includes the colours used, the typography, the positioning, even down to the shapes and images, if any.
5 – Study trends but be unique
It has undergone several iterations through the years that the brand has been in business, and yet it has managed to maintain still the three stripes and the font for which is popularly known.
What’s the message you want to convey with your logo?
Top 10 Tips for an Effective Logo Presentation
Even if that is aesthetically pleasing to your eyes.
Sure, you can integrate one or two elements of these trends but be sure to make it your own unless you want to end up with a logo that “looks like this and this brand.”
6 – Tell a story
Here’s a quick summary of the psychology behind colours:
By flexible, it means that your logo can be used for different purposes (e.g. billboards, print, merchandising, marketing materials, etc.) without losing its primary elements.
Keeping it simple allows the focus to be solely on the essential elements representing your brand, making it even more memorable.
It should convey a feeling that’s unique to your brand – one that your customers would remember and something that would drive them to be drawn towards your name.
Also, come up with different adjectives that you want to be associated with your logo presentation and brand identity.
Keeping it simple is one staple tip for a logo design then and now, and for a good reason.
7 – Consider proportion and symmetry
If you are designing a logo for children’s toys, then a minimalist black and white logo may not be the best way to go.
It may be somewhat hard and exhausting at times, but arriving at the perfect logo to represent your brand is well worth it, especially over time.
Creating a logo design is one of the most important steps of building your brand, and yet, it can also be one of the most tedious and complicated aspects.
8 – Make use of negative space with double entendres
Of course, you can likewise develop your process but what remains essential is following a procedure.
The best way to go about this is to create a mood or inspiration board before proceeding to design your logo.
Logos, as with photos and images, must tell a story to be more compelling.
Proportion and symmetry come in handy during the construction of logo designs.
What is your brand all about?
9 – Aim for design flexibility
However, don’t worry, given these crucial tips in mind, you are sure to come up with the best logo presentation for your brand.
Following this process ensures more success in landing the perfect logo presentation, as opposed to just going directly to the drawing board and then calling it a day.
Just merely establishing that connection could already do wonders for your business.
It is about crafting a well-balanced logo using different elements of design, which would result in a visually appealing logo that won’t come off as something that’s randomly illustrated.
In choosing a design for your logo, go for something that’s flexible and can quickly be updated and revised in the future.
10 – Design with the customer in mind
Inserting double entendres is an excellent way of making use of negative space in logo presentation.
A perfect example of a simple and on-point logo is Nike.
It ranks among the best and most recognisable logos in the world, representing the largest sportswear manufacturer with just one iconic swoosh.
Each element of the design included should also stand for a particular company value or brand identity.
It is what symbolises and represents your brand to the point that it becomes even more recognisable than the name of your business itself!
Not only do you utilise the available space and make it more meaningful and symbolic for your brand, but it is also quite impressive to add a not-so-hidden element of design into your logo as well.
An excellent logo presentation should be chocked full of meanings, both overtly and hidden.
In looking for tips on the best logo designs presentation, you will often find “simplicity” at the very top of the list.