How to do Customer Research before Launching Your Business

When you’re creating products and services, you should aim to create products and services that are competitive. 
98% of new businesses fail. If you’re going to start a business, why not play to win and prepare a well thought out battle plan?

That’s because of the time tested proven demand in Singapore for the last 24 months shown by Google keyword planner.
That is how you’ll stand out from the rest of the market. This means including copy into your content and site that helps you stand out from your competitors.
You need to figure out your rental, start-up cost, marketing strategy, and ideal client.

What will I learn? show

Is it Important to Validate Your Business Idea Before Launching?

Is traffic enough to get you cash? Nope. However, if you rank your website around a service or product in demand, you’ll be able to convert this website traffic to paying clients.
Since I am interested in finance, most finance educators are merely promising you extraordinary returns in their courses to get you to purchase their course. 
However, they can stand out by having a background in psychology and human behavioural change. I ran a dating coaching business before; you better be sure that niching down and teaching dating specifically to single men helped by business stand out. 

How Often Customer Research

How to Do Customer Research

That is our positioning.

Through this keyword research process, you’ll have a rough estimate if the service or product you’re creating has a validated demand in customer research. 
Ultimately, whether you are a freelancer or a newly minted business owner, it’s IMPORTANT to do your customer research upfront before launching your business.
The hopes, fears and dreams of your clients, the market demand, your positioning, your minimum viable product or service way beforehand even before you lift a finger to launch a website.
Can you imagine how powerful that data is? You can pre-plan your content and the targeted keywords months ahead before even you write a single word on your website.

Our agency focuses on specifically white hat link building. That’s our A-game. It’s not trading links amongst our client’s sites. It is white hat link acquisition. Yes, white-hat links really work, and they also stand the test of time.
When you create products and services that last the test of time, you can keep those products and services FOREVER. 

Stand Out with Unique Positioning

Advertising Quote Usp

Most life coaches market stuff like: ‘you just have to follow your dreams and passions.’ ‘You just got to be yourself.’ ‘You just have to be confident.’
I learned how to validate business ideas before they are launched, and I will show you how.

How to do Customer Research before Launching Your Business
They are positioning themselves differently to different audiences.
They can’t back it up. Compare this to the run-of-the-mill forex guru’’ to a registered fund manager with audit track records.  Our SEO service is targeted at small to medium enterprise businesses in Singapore. 

98% of aspiring business owners make the same mistake when starting or marketing a business.
Once, I was hired as an SEO consultant to market Six Sigma courses in Singapore. I was confident I could get leads for my client before hiring me. Why? 

  • ‘Forex gurus’ versus a fund manager with audited track records

I only had a trickle of traffic coming into my website. I also spent an entire year re-designing my website, thinking it was a design issue.
There’s no need to scramble after one magical tactic or gimmicky sales strategies month after month.

Here are some positioning angles:

  • Life coaches 

The Google keyword planner is one of the most potent ways you can use to find good keywords; you can find out the rough number of queries people are typing into their Google search bars from every part of the world.
Years ago, I launched a dating advice service; I had no idea what I was doing. I wrote articles week after week, and just like that, a year passed, and I had ZERO leads and much less zero sales. 


Whether you are launching a marketing campaign or a service-oriented business; you’re never going in blind; you’re going in with a game plan.

Posted by Contributor