Empafashion Design — Branding and Visual Identity

Anthony Lam shared a branding and graphic design project for the Hong Kong Polytechnic University, “Empafashion Design” is a project which aims to build up a “Community-Welfare-Business-Academic” cross-sectoral collaboration network in local neighborhoods. By connecting the  organizations focusing on active-aging studies and services, the project aims to promote sustainable social engagement, community empowerment and foster social cohesion and inclusion through adopting expressive textile arts and fashion.
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…the identity visually sparks up the power of arts and fashion in elderly group, responding to the project as a community network weaver…

Credits

  • Institute of Textile and Clothing, The Hong Kong Polytechnic University
  • Community Investment and Inclusion Fund
  • Institute of Active Ageing, The Hong Kong Polytechnic University
  • Baptist Oi Kwan Social Service
  • H.K.S.K.H. Lok Man Alice Kwok Integrated Service Centre

The key visual of the project epitomizes the energy generated during the expressive textile arts and fashion creation process, abstracted by the array of geometries symbolizing the sewing, stitching and fabrication works. Together with the use of contrasting and vivid colors, the identity visually sparks up the power of arts and fashion in elderly group, responding to the project as a community network weaver.