Latina® Ghost Writers — Branding and Visual Identity

NOIS ® shared a really stylish branding and visual identity project for Latina, a communication and research agency that wants to be seen as a group of professionals with a strong regional identity, focused on politics, sensitive agendas and data analysis, they also offer a ghostwriting service. So the logo’s approach was trying to reflect a monospaced typewriter font, which is perceived in a classic way as a font used in the information and data ecosystem. From this, I also proposed an abbreviated logo, .lat that refers to Latin America and covers every aspect or information related to it and is a powerful and very recognisable name that helps to positionate the agency. For more information about NOIS ® make sure to check out their Behance profile.