Meta for business allows you to advertise in AR and VR formats. It’s still relatively new, but this is one of the top digital marketing trends in 2022 to watch.
Social media ads target your followers and think about whom will be interested in your products. Create ad sets tailored according to their preferences to get your Click through rates to skyrocket.
While the marketing gurus predicted in 2019 that voice search would be a prominent digital marketing trend, it was not.
1 – Focus on Video Marketing
Additionally, you will see the presence of ad testing for you to determine your non-performing ads to make adjustments as needed.
Though you still need to think about content marketing SEO, you will need to start fine-tuning your post to be first on the SERPs. Here are some voice search tips:
A good example is using AI to help boost your Amazon ads to benefit from them. As a digital marketer, you will need to keep up with the latest trends to boost your business. Thus, grab the opportunity of PPC automation and AI today.
Also, as a marketer, you will need to start rethinking your strategies as Google will be limiting third-party cookies.
2 – Meta is Everywhere
Even Facebook has changed its name to META. If you remember, Google became Alphabet in 2015 at one point. What matters is choice.
It is a mobile-first notion for all users and has been for a few years now. Also, with 5G to provide improved mobile data plans, your video streaming on your phone is a breeze.
Further, with TikTok becoming the forerunner online, you can record videos from anywhere or watch them where you want. In the past, this was limited to the internet and megabytes, but now it is all about gigabytes.
3 – A Growing Market, LinkedIn
The Stanford study done over nine months with 16,000 workers proves that productivity increased by 13% with home workers. It is convenient, less sick days, and there are fewer breaks. Some other benefits include:
Therefore, marketers should start upskilling to remain with leaders’ digital skill plans.
However, according to global statistics, Covid has changed the standard and remote work here to stay. Home offices are a success and provide many upsides.
4 – The Continues Growth of Digital Jobs
If people like the products, they start expressing their feelings, leading to positive results. You can allow users to share your images, videos, and products using a specific hashtag.
Digital marketing is an ever-changing business that is constantly evolving. There will be even further changes in digital marketing trends in 2022. We may even see some more dramatic changes in 2023.
5 – Voice Search is Catching On
Furthermore, Artificial Intelligence will also help shape the paid-per-click world. For example, it will learn your ad performance using a quality score.
Many people’s attention span had shortened when smartphones came onto the scene. We decide in an instant what we want to eat or even buy.
When seeing an advert is true or just a scam, you are unsure. For 2022 create tighter privacy restrictions by altering the way to keep track of your visitors behaviour.
- Be conversational
- Think about your target audience and what words they will be typing in to find answers. Relevance is key.
- Use longer-tailed keywords to target a less competitive audience.
- Use question and answer topics or common frequently asked questions.
- Try to use natural-sounding words and language.
6 – Utilise Micro-Moments
But things changed in 2021, and you will need to rethink your marketing strategies to include voice search optimisation.
It would help if you personalised your digital marketing messages to deliver them at the right time to the right audience. We, as people, want to see the content we desire when we need it.
- I want to buy moments
- I want to go moments
- I want to do moments
- I want to know moments
It is becoming an engagement platform to share news, advertisements, videos, group messages and more. The platform keeps presenting new features leading to better results when looking for business and marketing opportunities.
The same applies to marketers to adopt the model, as you do not often face client-face situations all the time. If you need a face-to-face conference, you can do it online.
Still, take care as you do not want to be too specific when creating personalised messages. You may creep out your users.
7 – Personalise Your Content
While for transactional queries, for example, Amazon, Google knows that the user wants to navigate to the website using their location.
Make it easy for your customers to opt out. Only collect the information you need, so embrace the new digital era to provide clients with privacy and trust.
Customers want to know how you delivered on the promise and lived up to the expectations. Thus, start with storytelling in your marketing.
When video marketing, remember to focus on your specific target audience, convey your branding, and develop unique and compelling topics that stand out from your competitors.
Provide users with customer support whenever needed, from live chats, phone contact to email. Lastly, promote your products on a wide selection of channels and not only on Facebook.
In addition, it will enable you to optimise your non-effective keywords and long-tail keyword by recommending the best ones to use.
8 – SEO and Search Still Remains King
You will also be able to use the following:
You see this in commerce as the business allows you to order online in their store using a mobile app, or you can make a phone call.
As a marketer, try LinkedIn. Don’t forget to publish content consistently, cross-promote your other content from your blog and other social networks, create and showcase your company page and join groups to network with professionals.
You can divide your clients into different categories based on when they subscribed.
It would help if you remembered this when working on your digital marketing methods. According to Google, there are four types of instant micro-moments:
So what does digital marketing trends in 2022 have to do with this? First, companies need to adapt to the situation by employing a hybrid model with staff spending days at home or the office.
WOW remains a king behind digital marketing to get your brand out there. A fact is that 83% of people trust family and friends’ recommendations, while 66% trust online recommendations. Further, 74% of purchases take place by word of mouth.
9 – A Must: Omnichannel Marketing
Yes, it’s been two years already, and the likeliness that the pandemic will change is still far into the future.
In 2021 there was a rapid increase in the global automation market and remains an integral part of digital marketing. As a result, you can expect Adwords PPC to become a must in 2022.
14 Top Digital Marketing Trends in 2022
We hope the list of the top digital marketing trends in 2022 provides you with some insight to make smart moves to build a brighter future.
10 – Real Stories Work
Invest in a short ad to answer the questions asked at that moment. You cannot be basic; you will need to think of your audience first to capture and hold their attention.
The key to brand marketing is storytelling. But when it comes to selling that product, consumers are tired of hearing how you use it or that your products are better than the competitors.
To be one step ahead of these moments, you need to have a new speedy process for your brand when it comes to decision-making. But, then, having it in place is sure to capture your reader’s attention in seconds.
11 – Provide Privacy and Build Trust
Still, try to avoid the always-on mentality by thinking you are constantly working to make the most of the situation. Instead, take time out during the day as you would in the office.
Lastly, look at your content angle regarding your selling point in the content piece. For example, is it the cheapest, best, etc.?
Yes, LinkedIn continues to be a fast-growing digital space for professionals. Each quarter you see them with considerable gains in their active user count.
Author Bio: Lark Begin is the president of Profit Parrot Marketing, an Ottawa SEO marketing and social media company. Lark is well established in social media, content marketing and SEO mastery. She has created multiple professional local and international websites and brands and strives to help small businesses grow an online presence and succeed.
12 – A Trend That Remains Word of Mouth
Even the bids will become automated and analysed to increase traffic. In addition, your upcoming Adwords PPC campaigns will benefit from Artificial Intelligence. It will extend through to predicting your click-through rates when using future ads.
Google remains a top search engine and always tries to understand the search query when looking for things online. For example, if you want to know “how to bake a cake.”
Think about the content format from a list post, comparison, review, or how-to guide.
The important thing is to identify the three Cs. Content-type: Keep in mind the type of content you plan to use. Is it a product, video, or blog post?
13 – Remote Work is Here to Stay
Employers are also more eager to work remotely or even semi-remotely. An annual survey done by FlexJobs between July and August 2021 found that 97% of workers prefer working remotely from home.
Yes, using Omnichannel Marketing is a must to provide your customers access to offers, all channels, product, devices, support services, and platforms.
Not only by telling the benefits or why it is better but do it with real customer testimonials that have used your product or service.
- Employee loyalty
- Lower commuting costs as fewer people need to travel
- People get better job options
- Lower cost of employment
- Better mental health
Thanks to social media sites, word of mouth is a great advertising tool. Create an excellent service or product that exceeds users’ expectations.
Companies need to plan for the future of digital marketing and take advantage of what is available. Here we have some of the top digital marketing trends in 2022 to take advantage of.
Communicate with your clientele about the data you collect and its reasons.
No one knows what the future holds, but if you are in digital marketing, you cannot afford to sit back and wait things out.
Hence, when you work on email marketing, never forget to segment your customers by creating different subscription pop-ups.
14 – Pay Per Click Marketing
Once you identify each of the Cs, you should have an excellent idea of what Google recommends in the search queries.
The best part is you can visit their local store if you want. If you wish to visit in person, order online, or chat with someone, a business needs to make this happen. Thus, offer visitors what they need with a product site that extends with other free features.
Share positive testimonials and product reviews, and engage in conversations.
- data analysis,
- identify your most effective calls to action,
- the utilisation of stats,
- to the PPC automation to achieve your marketing goals.
Also, make sure to use the correct tools by keeping things hybrid to connect with others worldwide.
Facebook is big on Metaverse, a term used to provide users with an augmented and virtual experience. As a marketer, start looking into ways to get your business into the same space.
The best part is finding loads of tools to help automate personalised ads or send a welcome mail.
When looking at digital jobs, you’ll find they are the most in-demand on LinkedIn. Still, you can find a massive skill gap between businesses looking for digital skills in the marketplace.
If you think of it, micro-moments are very closely related to targeted advertising. You need to present on your marketing platform as your visitors are.
They keep optimising for humans and not the algorithms. Design your optimised content by keeping the search engines in mind.
Thus, your only option is to take action when it comes to uncertainty. Hopefully, the path to success is brighter as you travel the road. You must agree with this even if you don’t look at videos online. Why not grab this opportunity and go viral with your digital marketing and one of the best things to consider in 2022.