Team Powered comprises a brand launch film, made alongside Whisper Films and Chapter 3 Graphics, and a hyper-flexible graphic system, allowing Herrera’s illustrations to work on homemade flyers or wrapped around international stadiums – something the campaign is gearing up for soon. After launching on social media earlier this year, Team Powered is soon to be seen on pitch-side banners around the game in real life, across the 2022 World Cup, 6 Nations and beyond.
Wherever the campaign appears, in any language, DesignStudio highlights that it is made to be “visually unmissable” and “a million miles from the often-clichéd way women’s sport is marketed”.
According to senior designer Daisy Grice: “Community was always a key part of the campaign for [DesignStudio]. It was crucial we developed a way of connecting to the existing fans, whilst grabbing the attention of newcomers. Our goal was to inspire the world to take notice and celebrate this incredible, inclusive sport.”