DesignStudio creates global women’s rugby campaign, celebrating its “diversity, community, and unstoppable momentum”

Team Powered comprises a brand launch film, made alongside Whisper Films and Chapter 3 Graphics, and a hyper-flexible graphic system, allowing Herrera’s illustrations to work on homemade flyers or wrapped around international stadiums – something the campaign is gearing up for soon. After launching on social media earlier this year, Team Powered is soon to be seen on pitch-side banners around the game in real life, across the 2022 World Cup, 6 Nations and beyond.
Wherever the campaign appears, in any language, DesignStudio highlights that it is made to be “visually unmissable” and “a million miles from the often-clichéd way women’s sport is marketed”.
According to senior designer Daisy Grice: “Community was always a key part of the campaign for [DesignStudio]. It was crucial we developed a way of connecting to the existing fans, whilst grabbing the attention of newcomers. Our goal was to inspire the world to take notice and celebrate this incredible, inclusive sport.”

Posted by Contributor