Studio format shared a super elegant branding and packaging design for ANA Red Wine. A mirror can twist or distort our perception. It can cheat the eye, enhancing or fading some traits. More often than not, a mirror raises interest in the eyes of the viewer. Therefore, Studio format has chosen this perspective to design the ANA project: a new red wine brand.
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The idea developed here is to create an experience based on the fine line between perception and reality, a visual parallelism with alcohol. This experience will disrupt our senses by creating an anamorphosis using the packaging’s volume, shape and print against the mirror of the tag.