BBC Christmas ad is a slice of family life

“As we know, all families are unique and in many ways that’s what the BBC’s Christmas film is all about – how we are united by our differences,” says Paul Jordan, ECD at BBC Creative. “The BBC is a unifying theme that runs through the heart of the film, bringing us together, and if you look carefully, you’ll notice it’s always there, like a golden thread of tinsel running right through our Christmas.”
The film was created by BBC Creative, the BBC’s in-house creative agency, working with director James Rouse from Outsider, who does a great job at keeping the tone of the film authentic and avoids slipping into sentimentality.
Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long.
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At its heart are two British families, linked by a burgeoning romance, who are shown celebrating Christmas in their own unique ways. The audience acts as a fly on the wall as they enjoy a Christmas lunch and playing games, and succumb to the inevitable post-lunch nap. The BBC is subtly woven in throughout the film as the families are shown snuggling up on the sofa watching a Christmas special, listening to a festive classic on the radio or following a Christmas recipe from Nadiya.
Agency: BBC Creative
ECDs: Paul Jordan, Helen Rhodes
Creative Director: Susan Ayton
Creatives: Jules Middleton, Andy Parkman
Director: James Rouse
Production Company: Outsider

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