“One of the reasons why I joined Deliveroo was that I felt design was an edge it had over the competition – we are a food company that delivers food rather than a delivery company that delivers food,” says Deliveroo’s director of design Stuart Frisby, who took the reins from Simon Rorhbach in 2019. “From the outside looking in, people would see that kind of investment and know it’s only a company that understands the value of its visual language and brand identity that would have made that investment in the first place.”
We recommend activating Javascript in your browser.
Sign in
We speak to Deliveroo’s director of design Stuart Frisby about the joy of working at a brand that values creativity, plus how it’s standing out in an increasingly saturated delivery market
