As CR wrote last year, de-aging technology has become increasingly convincing, allowing filmmakers and event producers to use older actors and performers in more varied ways – and even bring dead stars ‘back to life’.
If you’ve ever wondered what Paul McCartney would look like as a young singer today, then look no further than this promo for his new track Find My Way, where Macca is shown singing, dancing and walking through a hotel corridor as a 20-something.
There is a retro vibe to the video – which uses technology by Hyperreal Digital, a studio specialising in creating hyper-realistic digital avatars – presumably as it is based on 60s footage of the singer, but in other respects it feels firmly up to date.
“The technology to de-age talent and have them perform in creative environments like this is now fully-realised, even with one of the most recognised faces in the world,” said Hyperreal’s CEO Remington Scott.
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A video for new track Find My Way by Paul McCartney and featuring Beck sees de-ageing technology reimagine Macca as a young singer