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How I Got Here: Thierry Albert, TBWANeboko

Creative Insight
After eight years as a creative director at Wieden + Kennedy Amsterdam, Albert has joined TBWANeboko as ECD. He talks to us about his career and his ‘kill boring’ mantra
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His work has picked up awards at Cannes Lions and D&AD, including for W+K Amsterdam’s blockbuster Heineken campaign, The Chase, starring James Bond’s very own Daniel Craig. Though the world of 007 is often a serious affair, the film offers a generous dose of levity and wit – as with much of Albert’s work. While at W+K, his playfulness shone through when paired with campaigns for Instagram, and he had a hand in launching KFC’s bucket hats with an ironic fashion film. That’s not to say he can’t do deep, however, a standout example of this being the moving film for McLaren about the car manufacturer’s namesake Bruce McLaren.
Born in France, Thierry Albert’s career in advertising has taken him to Canada, London, and Amsterdam, where he has been based for the best part of a decade – previously at Wieden + Kennedy Amsterdam, now at TBWANeboko as ECD.

Top: Heineken campaign The Chase. Above: Marmite Squeezy print campaign