Sacha Beeley directs A Song For Pubes, a funny and playful animated spot for razor brand Venus

A Song For Pubes is a lighthearted and comical ensemble, featuring fun characters, a joyful tone of voice, plus a colour palette of golds, blues, blush pinks and pastels. “The colours were a mixture of the brand’s palette and my own, and I added elements of pearly and iridescent colours to match the Venus products which I haven’t done before,” adds Beeley. “It’s something that I’m pleased with and will probably try out in future projects.
Fitting with the musical genre aesthetic, Beeley pulled inspiration from the film Chicago. “I referenced where [the protagonist] weaves around mirrors as she sings. I thought that was a good movement to include at the beginning of the pube song, while the pace was still fairly slow and the pube is feeling a bit downbeat, looking at her reflection in the toothbrush holder. Another theatrical moment I like from the pube film is when the grey pube leaps across the bathtub singing, ‘no need to be ashaaamed!’ The vocals just made me laugh as it’s so operative, it deserved to be an extra goofy movement.”
Beeley was briefed to include Venus’ ongoing theme of the bathroom, a setting that consistently pops up in its campaigns and a place that the razor is typically used. Beeley often builds her own animated scenes in the bathroom, so she was able to draw from her wealth of experience in the field. “To tell you the truth, I looked back at the bathroom from my grad film, Big Toast, for inspiration. It will always be my favourite,” she says. “I usually have a shot with some taps in it, so the landscape was already in my comfort zone.”
Head here to watch the film.